Freestyle Master can be summed up in one word… original! After emerging on the music scene in 1993 as part of Glasgow crew Power Move alongside Shoey Shoo, Jimmy P and Steg G, he was first heard on 12" single But We're Different which is credited as being the first release to feature an all out Glasgow accent on wax and helped to pave the way for the now blossoming Scottish Hip Hop scene. Subsequent solo releases produced by long-time collaborator Steg G saw the reputation spread around the nation after being featured on national T.V. shows N.B. and The Beat Room and radio shows like Tim Westwoods Radio 1 Rap Show and the legendary John Peels programme on the same station around the mid-late 90's.
These early records alongside releases from Damaged Goodz saw the birth of Powercut Productions as a recognised record label at a time when U.K. Hip Hop was forced to turn away from the major imprints and take control of it's own destiny.
An electric live performer his spontaneous rhyming skills and energy have gained him recognition around the world for his talent on stage, listing performances on the same bill as legends like Grandmaster Melle Mel, Grandmaster Flash, Sugarhill Gang, Guru, Eminem, Run DMC, Black Eyed Peas, Cypress Hill, Xzibit, Akon, The Streets, Mobb Deep, M.O.P., Lloyd Banks, Young Buck, Busta Rhymes, Slum Village, Hudson Mohawke, Emeli Sande and 50 Cent among many others, along with countless gigs and festival performances with his Powercut family and several live bands among which was a 9 piece funk outfit called Mosa Funk Club which he was part of and fronted for several years.
His versatility is evidenced in one tale where he was acting in a play that clashed with a gig Steg and him were booked for with Gangstarr legend The Guru. The clash was resolved by Freestyle literally finishing a scene in the play and sprinting through Glasgow's streets in his characters costume, then running into the gig venue to be handed a mic and go straight into his show with Steg G, which when finished, saw him take the same frantic journey back to his acting performance and make the final curtain call just as the cast took the stage for their final bow. Proof can be seen in the youtube live version of the song Schemes where Freestyle is sporting a rather dapper suit and tie.
As a former B-Boy Freestyle Master is no stranger to the art of battling and in 2004 was crowned BBC 1xtra's Battle of the Nations Champion after destroying the other competitors in a live freestyle battle on the stations Ras Kwame show.
Media coverage he has received has ranged from Daily tabloid newspapers to major music publications, local radio to prime-time national radio and television appearances for his efforts with many a 5 star review along the way for his musical output.
Never afraid to go against the grain he has always chose to stray from trends in favour of trying to push the boundaries and on many occasions along with Steg G has been a year ahead of the rest in their choice of musical direction, which saw them tracked by major players like Sony, Universal etc and even Lenny Kravitz and Simple Minds who expressed more than a passing interest in procuring the duo to label and management deals.
He can also be found working with a wide range of producers from around the globe on a variety of projects in different genres, from Heavy Metal to House and from Funk to Drum and Bass and his put his own inimitable stamp on each one and has also performed in venues ranging from your local pub to grandiose arena's like Alexandra Palace, Brixton Academy, The Barrowlands. S.E.C.C. and countless others in the U.K. and beyond.
With new material in the pipeline Freestyle Master shows no signs of losing his passion and lifelong love for the culture and still continues to learn and grow along with the movement, and for all intents and purposes this Emcee who was born of the Glasgow scheme Carnwadric has earned and deserved his place among the pioneers of the universal force that we know as Hip Hop.